The Impact of Marketing Communication and Islamic Financial Literacy on Islamic Financial Inclusion and MSMEs Performance: Evidence from Halal Tourism in Indonesia

The development of halal tourism in Indonesia is the focus Indonesian government and MSMEs have an important role supporting Indonesia. This study aims to examine relationship between marketing communication Islamic financial literacy on inclusion MSME performance halal-tourism sector. A covariance-based SEM technique utilizing LISREL software was used analyze data from this investigation. Nonprobability sampling employed collect data, sample consists 152 entrepreneurs. found a positive significant association business performance. also that there inclusion. Marketing relationship, but it insignificant. implies establish halal-tourist ecosystem for long-term Indonesia, commercial actors must lend their full support. demonstrates they can thrive when are backed by banking rural banks. As result, more accommodating approach required provide access finance Indonesia’s ecosystem.